01·Niche
Benchmarks, patterns, and what is actually converting in your vertical this quarter. Not last year, not "industry best practices".
Includes
- •Competitive mapping
- •Quarterly performance benchmarks
- •Niche-wide format trends
Creator Marketing Intelligence
In creator marketing, context is everything.
Most campaigns are bets.
Ours start with the read.
Fortune 1000 brands. Every sector. 100+ data points per category.
12 categories under continuous coverage · New reads every quarter · Microsoft & Google for Startups Partner
Worked With
Why Most Campaigns Underperform
Most creator campaigns aren't decisions.
They're bets.
01
Selection by vanity metrics
Brands pick creators by follower count and "aesthetic fit". Reach is not a strategy. It's a guess with a dashboard on top.
02
No niche read
Nobody studies what actually performs in the niche before the spend. Decisions get made on instinct, not evidence. Then the next campaign repeats the same pattern.
03
No accountability
When a campaign flops, it gets logged as "brand building". No audit. No post-mortem. The agency keeps the retainer. The brand keeps wondering what went wrong.
We close that gap. Every campaign we ship starts with the read.
How We Work
Three phases. Every engagement.
Same structure, for every brand we work with. The campaign is the deliverable. The intelligence lies in making sure it lands.
01
Pre-campaign
Intelligence
Before any creator gets briefed, our team studies the category, the formats that perform, and the creators consistently delivering within those patterns. Takes a few days. Decides everything that comes after.
02
Curation
Selection
Creators chosen by performance patterns. Not by follower count or relationships. Every shortlist is defensible internally, vetted for brand safety, and approved by you before anything moves.
03
The campaign
Execution
End-to-end campaign management. Briefing, contracts, payments, content approvals, performance tracking. Measured against the category benchmark established in phase one.
By Subtraction
Everything we're not.
The category is full of vendors selling access to creators as a commodity. We're a different approach. It’s easier to define us by what we refuse to be.
We are NOT
- An influencer marketing platform
- An agency with a roster
- A creator marketplace
- A catalog sorted by follower count
- A community of creators for hire
We ARE
We help brands decide which creators are worth the spend. Then we run the campaign.
We study what's working in your category, pick creators who actually deliver, and handle the campaign end-to-end.
Before the Campaign
What happens before a single creator gets briefed.
This is the prep that runs before the campaign. A few days of category, format, and creator analysis that shapes everything we ship after. It's not a separate product. It's how the campaign earns the spend.
02·Format
Which formats drive retention, saves, and attributable traffic. Broken down per category, per platform. Not generic best practices.
Includes
- •Hook structure analysis
- •Length and pacing patterns
- •Format-by-platform performance
03·Creator
Who consistently delivers inside those formats, in this category. Pre-vetted, performance-validated, brand-safe. Not picked by follower count.
Includes
- •Historical performance scoring
- •Audience quality verification
- •Brand-safety screening
The Track Record
Built across 100+ brand partners.
Every dataset we read against was built from real campaigns we ran. The intelligence is real because the work is real.
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Brand partners
Enterprise brands we've run creator campaigns for, across 12 niches.
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Campaigns shipped
End-to-end. Briefed, run, and measured by our team.
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Categories under coverage
Continuous benchmarking. New reads every quarter, not annual snapshots.
Case Studies
Campaigns we've shipped across 12 categories.
The full reads aren't public. Ask us about your category.
Acuvue · Johnson & Johnson
We mapped vision-care content environments and surfaced health-compliant micro-creators that beat broader lifestyle voices on retention. Result: 8M+ verified, brand-safe views.
IN THE FIELD
The Stack
Built on enterprise infrastructure. Not a spreadsheet operation.
Our analysis runs on the same stack F1000 software platforms rely on.
Microsoft Azure
Google Cloud
Anthropic
AWS
Cloudflare
Next Step
Plan your next creator campaign.
Tell us about your brand and your quarter. We'll come back with the niche read and a creator shortlist before any campaign is briefed. No pitch deck. No commitment.