About Viplink
The team that decided creator marketing should stop being a guessing game.
Founded in 2022. 500+ brand partners. 7,000+ campaigns shipped. Microsoft & Google for Startups Partner.
A Look Inside
How we think about creator marketing.
Our Story
Started with a specific problem.
In 2022, three founders, Dhonatan Campagnaro, Gabriel Guimarães and Pedro Vizeu, looked at how enterprise brands were picking creators and saw the same pattern everywhere. Selection by follower count. Briefs based on instinct. Flopped campaigns logged as "brand building". Nobody studied the category before the spend.
We built Viplink to fix that. Not as another marketplace. Not as a SaaS dashboard. As the team that runs the analysis first, picks creators second, and ships the campaign third. The intelligence is the prep. The campaign is the deliverable.
Three years in, that approach has shipped 7,000+ campaigns across 12 categories for 500+ brand partners. The dataset grows with every campaign we run, and the read on the next category gets sharper because of it.
Endeavor Scale-Up, Winter 2022
Selected for the Endeavor Scale-Up Program from a pool of 3,000+ companies. Endeavor recognition validated the bet that intelligence-led creator marketing was a real category, not a positioning gimmick.
Expert Dojo investment, December 2022
Backed by Expert Dojo, one of the most active early-stage investors in California. The capital let us double down on the intelligence layer, not on growth-hacking creator acquisition.
Working with global brands
Campaigns shipped for Amazon (Prime Video), Ubisoft, Johnson & Johnson, Chegg, Wondershare, Supercell and others. Different categories, same operating model: category read first, campaign second.
The dataset behind the read
Every campaign we ship feeds the dataset that informs the next read. 7,000+ campaigns across 12 categories worth of format, performance, and creator data. That is the volume that makes the intelligence real.
Our Purpose
Make creator marketing earn the spend.
Enterprise brands invest serious money in creator marketing. Most of that money is spent without a category read, without creator performance evidence, and without a defensible rationale. The result is campaigns that nobody can audit when they underperform.
Our purpose is to close that gap. Build the intelligence layer that turns creator marketing from a bet into a defensible investment. Then run the campaign that the intelligence pointed to. End-to-end. Owned.
The intelligence is the prep.
Three layers run before any creator gets briefed: category, format, creator. The output is a defensible shortlist. The work takes a few days and decides everything that ships after.
The campaign is the deliverable.
We don't sell research and walk away. We run the brief, manage creator contracts, handle payments, track performance against the category benchmark, and close the loop with a structured post-campaign read.
What we are not.
Not a marketplace. Not a SaaS dashboard. Not a roster agency. The category is full of vendors selling access to creators as a commodity. We do the opposite.
Who we work with.
Fortune 1000 brands across 12 categories. Brand Managers, Brand Directors, and VPs of Marketing who own a creator budget and need it to perform.
Meet The Team
The three founders.
Dhonatan CampagnaroCTO · Architecture & Intelligence
Builds the platform that runs the analysis at scale. Owns the architecture behind the intelligence layer: data ingestion, scoring, vetting, and the workflow that ships every campaign.
Gabriel GuimarãesCOO · Operations & Execution
Computer Science background, world-level Jiu-Jitsu competitor and 2021 state champion. Brings the same discipline to keeping every campaign on time, on brief, and on benchmark.
Pedro VizeuCRO · Sales & Partnerships
Finance background plus operating experience inside Google and SoftBank-backed startups. Owns the relationships with Fortune 1000 brand teams and the partnerships that keep our infrastructure stack solid.
The wider team
Engineers, category analysts, creator vetters, campaign operators. A small team for the volume we ship, which is a feature, not a bug. Everyone owns the outcome of every campaign they touch.
Our Values
Four rules, no exceptions.
01Evidence over instinct.
Every creator pick ships with the data behind it. Category benchmarks, format performance, audience quality. We don't do "gut feels", and we don't expect you to either.
02Defensible decisions.
If a Brand Manager can't take the shortlist upstairs and explain it to their VP, we built the wrong shortlist. Every recommendation comes with the rationale.
03End-to-end ownership.
From the category read to creator vetting, briefing, payments, and post-campaign measurement. We don't hand off the hard parts to a partner network. The campaign is ours to run, ours to own.
04Brand-safe by default.
Compliance is not an afterthought. It is built into how we vet, how we brief, and how we approve. Every creator we surface has cleared the same screening, regardless of category.
Security & Compliance
Audit-ready by design.
01Built on enterprise infrastructure.
Our analysis runs on the same stack F1000 software platforms rely on. AWS for compute and storage. Cloudflare for network and edge security. Anthropic for AI orchestration. Not a spreadsheet operation.
02Encryption and access controls.
Industry-standard encryption in transit and at rest. Granular access controls so only authorized users see the data. Vulnerability management runs continuously, not as a quarterly checkbox.
03Microsoft & Google for Startups Partner.
Both partnerships back our security posture and our cloud footprint. We use the same compliance and tooling enterprise customers expect to see when they audit a vendor before signing.
Resources
Where to go next.
01Case studies.
Browse the campaigns we've shipped. The full reads aren't public, but you can request the deck on any case. Browse cases.
02Talk to our team.
Tell us about your brand and your quarter. We'll come back with a category read and a creator shortlist before any campaign is briefed. Get in touch. Or email [email protected].
03Follow the work.
We post category reads, format benchmarks, and the patterns we surface across 500+ brand partners. LinkedIn.