ACUVUE

Driving brand trust and visibility in vision care

ACUVUE needed to scale brand visibility and consumer trust while operating under strict regulatory and compliance requirements across multiple markets. Any creator activation had to balance education, authenticity, and safety without compromising brand or legal standards.

Results

The campaign delivered over 3M organic views, supported by 28 compliant UGC assets and 56 posts published by vetted creators. The activation increased brand visibility while maintaining full compliance, reinforcing ACUVUE’s position as a trusted leader in vision care.

3M+

Views

28+

UGC Delivered

17+

Creators Recruted

56+

Posts

Mission

Educate consumers on the everyday benefits of ACUVUE lenses through compliant, trustworthy creator content, while reinforcing brand authority and maintaining full regulatory alignment in a highly controlled category.

Strategy

Viplink executed large-scale creator discovery across more than 7,000 profiles, applying a multi-layered framework focused on compliance, contextual relevance, and audience fit.

From this pool, 17 vetted creators were selected based on their ability to deliver educational, everyday-use content aligned with healthcare marketing standards.

All content passed structured review and approval flows, ensuring regulatory integrity, brand safety, and message consistency at scale.

Viplink delivered exactly what we needed for ACUVUE: compliant, authentic content that educated consumers while reinforcing trust in our brand. The execution balanced creativity and regulation perfectly.

— Senior Marketing Manager, ACUVUE

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