Deezer

Driving music discovery in a crowded streaming landscape

Deezer needed to expand audience reach and increase engagement while competing head-to-head with dominant streaming platforms. The challenge was to stand out through authentic music discovery and cultural relevance across key markets.

Results

The campaign generated 1M+ views, with 44+ creators delivering 24+ UGC assets and 36+ posts across TikTok and Instagram.

By connecting music, lifestyle, and entertainment communities, the activation strengthened Deezer’s visibility and reinforced its position as a differentiated music streaming platform in a competitive market.

1M+

Views

24+

UGC Delivered

44+

Creators Recruted

36+

Posts

Mission

Increase awareness and engagement by positioning Deezer as a platform for authentic music discovery, leveraging creators who could naturally connect music, lifestyle, and everyday listening moments.

Strategy

Viplink executed a strategic creator activation in partnership with Deezer and a major banking partner to extend reach and cultural relevance.

Using its Galileo AI discovery engine, Viplink identified and recruited 44+ relevant creators across music, lifestyle, and entertainment categories.

Creators produced authentic, music-driven content across TikTok and Instagram, highlighting Deezer’s catalog, app experience, and exclusive releases within natural listening contexts.

Viplink helped us transform the way new audiences discover Deezer. Their creators authentically showcased our music experience and made our platform feel closer to millions of listeners worldwide.

— VP of Global Marketing, Deezer

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