Deezer, one of the world’s leading music streaming platforms, partnered with Viplink AI to execute a high-impact influencer marketing campaign designed to expand its audience reach and drive user engagement. Fueled by a strategic collaboration with a key banking partner, this initiative leveraged AI-powered creator selection and targeted content distribution to connect Deezer with music enthusiasts across TikTok and Instagram.

Viplink AI’s proprietary Galileo AI conducted a real-time creator search, identifying and recruiting 217 influencers who aligned with Deezer’s brand positioning. These influencers—ranging from music lovers to lifestyle creators—produced a mix of high-energy, music-driven content, showcasing Deezer’s extensive catalog, seamless user experience, and exclusive content offerings. This influencer-led approach not only increased brand awareness but also drove a significant rise in new user registrations, reinforcing Deezer’s position as a top streaming platform in the competitive digital music industry.

Measurable Impact:

• •7.2 million total views across social platforms.
• •4.05 million views on TikTok.
• •3.15 million views on Instagram.
• •217 influencer-generated posts, sustaining audience interest.
• •43 high-impact videos, reinforcing engagement.
• •217 carefully selected influencers, ensuring precise audience alignment.