BLK

Driving trust and visibility in a highly competitive dating app market

BLK needed to increase visibility and consumer trust while competing in a crowded dating app landscape. As the largest dating app for Black singles, the brand required an approach rooted in authenticity, cultural relevance, and community credibility.

Results

The campaign generated 3.1M+ views, with 18 creators delivering 14 UGC assets and publishing 28 posts.

By prioritizing authentic partnerships and cultural representation, the activation strengthened brand trust, increased visibility, and reinforced BLK’s position as a leading dating platform for Black singles.

3.1M+

Views

14+

UGC Delivered

18+

Creators Recruted

28+

Posts

Mission

Strengthen trust and engagement by activating creators who genuinely reflected BLK’s community, values, and mission, ensuring authentic representation and meaningful audience connection.

Strategy

Viplink leveraged its Galileo AI discovery engine to analyze hundreds of potential creators and identify those with strong cultural alignment and audience trust.

A curated group of 18 creators was recruited to authentically represent BLK’s values and messaging across social platforms.

Together, creators delivered 14 UGC assets and published 28 posts, amplifying BLK’s message of trust, representation, and community connection.

Viplink truly understood our mission of building authentic connections. Their creator partnerships allowed BLK to engage our community with content that felt genuine, trustworthy, and impactful.

— Head of Marketing, BLK

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