BKL

Building Trust and Visibility in the Competitive Dating App Market

Boost the visibility of BLK, the largest dating app for Black singles, increasing consumer confidence and digital engagement in a competitive dating app market.

Results

The BLK campaign achieved 1.5M+ views, with 15+ creators delivering 49+ assets and publishing 29+ posts.

By prioritizing authentic partnerships and cultural representation, the campaign boosted trust, visibility, and engagement in a highly competitive dating app market.

1.5M+

Views

49+

Delivered

15+

Recruted

29+

Posts

Mission

Execute an influencer marketing campaign focused on authenticity and audience alignment, using technology to select creators who truly resonate with BLK's audience.

Strategy

Galileo AI was used to scan hundreds of potential influencers and identify the best cultural fit.
15+ creators were recruited to authentically represent BLK.
Together they delivered 49+ creative assets and published 29+ posts, amplifying BLK’s message of trust, authenticity, and representation in the dating app market.

Viplink AI truly understood our mission of building authentic connections. Their influencer partnerships allowed BLK to engage our community with content that felt genuine, trustworthy, and impactful.

— Angela Brown, Head of Marketing, BLK