Upward

Building trust with faith-based audiences in a sensitive category

Upward needed to connect with Christian singles in a way that felt genuine, respectful, and aligned with deeply held values. The challenge was to drive awareness and engagement without compromising authenticity in a highly sensitive and trust-driven segment.

Results

The campaign generated 1M+ views, with 24 creators delivering 16 UGC assets and publishing 32 posts.

The activation strengthened Upward’s positioning as a trusted, faith-based dating platform and demonstrated the effectiveness of culturally aligned creator partnerships.

1M+

Views

16+

UGC Delivered

24+

Creators Recruted

32+

Posts

Mission

Build meaningful connections with faith-based audiences by activating creators who genuinely reflect Christian values, reinforcing trust, authenticity, and community alignment.

Strategy

Viplink executed an AI-driven creator discovery process focused on identifying trusted voices within Christian communities.

A curated group of 24 faith-aligned creators was recruited based on audience trust, values alignment, and community influence.

Creators produced 16 UGC assets and published 32 posts across multiple platforms, ensuring respectful, value-driven storytelling and broad reach.

Viplink helped us share Upward’s mission with authenticity and impact. By partnering with creators who truly reflected Christian values, we were able to connect with faith-driven audiences in a way that felt genuine and inspiring.

— Marketing Director, Upward

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