Upward

Building Authentic Connections with Faith-Driven Audiences

Connect Upward, a dating app for Christian singles, with faith-driven audiences in an authentic, engaging way that aligns with the brand's values.

Results

The Upward campaign achieved 1M+ views, with 24+ creators delivering 16+ UGC assets and publishing 32+ posts.

By combining authentic storytelling with targeted distribution, Viplink AI helped Upward connect with faith-driven audiences in a genuine and inspiring way, reinforcing the brand’s Christian values and building trust within its community.

1M+

Views

16+

UGC Delivered

24+

Creators Recruted

32+

Posts

Mission

Execute a deeply targeted influencer marketing campaign, reinforcing the authenticity of the Christian message and creating meaningful connections with faith-based audiences.

Strategy

AI-driven creator search via Viplink AI.
24+ relevant creators recruited from Christian communities.
16+ faith-based UGC content assets produced and 32+ posts published.
Strategic multi-platform distribution to maximize reach and impact.

Viplink AI helped us share Upward’s mission with authenticity and impact. By partnering with creators who truly reflected Christian values, we were able to connect with faith-driven audiences in a way that felt genuine and inspiring.

— Marketing Director, Upward

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