Building Authentic Connections with Faith-Driven Audiences
Connect Upward, a dating app for Christian singles, with faith-driven audiences in an authentic, engaging way that aligns with the brand's values.
Results
The Upward campaign achieved 1M+ views, with 24+ creators delivering 16+ UGC assets and publishing 32+ posts.
Results showed clear impact and strengthened the brand’s positioning in the faith-based dating segment.
1M+
Views
16+
UGC Delivered
24+
Creators Recruted
32+
Posts
Mission
Execute a deeply targeted influencer marketing campaign, reinforcing the authenticity of the Christian message and creating meaningful connections with faith-based audiences.
Strategy
AI-driven creator search via Viplink AI. 24+ relevant creators recruited from Christian communities. 16+ faith-based UGC content assets produced and 32+ posts published. Strategic multi-platform distribution to maximize reach and impact.
Viplink AI helped us share Upward’s mission with authenticity and impact. By partnering with creators who truly reflected Christian values, we were able to connect with faith-driven audiences in a way that felt genuine and inspiring.
— Marketing Director, Upward
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