Viplink AI collaborated with Johnson & Johnson to execute a high-impact digital campaign for ACUVUE, leveraging data-driven influencer marketing to enhance brand visibility and consumer engagement.

Through an extensive talent discovery process, Viplink AI identified a highly relevant pool of over 7,000 creators, with 332 qualified influencers expressing interest in participating. After a rigorous selection process, 14 top-tier creators were chosen to produce and deliver over 70 pieces of compelling content, including detailed product reviews, expert-led tutorials, and engaging beauty routines, all designed to highlight the benefits of ACUVUE contact lenses.

Measurable Impact:

• •3+ million views across multiple social media platforms.
• •Authentic creator-led storytelling, fostering deep audience engagement.
• •Regulatory-compliant execution in the highly regulated vision care industry.
• •A significant increase in brand awareness and consumer interest, reinforcing ACUVUE’s position as an industry leader.

This campaign exemplifies Viplink AI’s precision-driven approach to influencer marketing, seamlessly integrating brand objectives with high-performing creator content. By combining strategic talent curation with data-backed insights, Viplink AI delivered a campaign that not only drove measurable results but also set a new standard for impactful digital brand collaborations.