Johnson & Johnson

Enhancing Brand Visibility in Vision Caren

Johnson & Johnson sought to increase the visibility of the ACUVUE brand and engage consumers in a highly regulated industry (eye care).

Results

The ACUVUE campaign reached over 3M+ organic views and generated 28+ UGC content pieces and 56+ posts from 17+ top-tier creators. By blending expert tutorials, beauty routines, and authentic storytelling, Viplink AI not only elevated brand visibility but also built consumer trust in a highly regulated industry.

The results reinforced ACUVUE’s position as a category leader, proving that data-driven influencer marketing can deliver measurable impact while staying compliant and authentic.

3M+

Views

28+

UGC Delivered

17+

Creators Recruted

56+

Posts

Mission

Viplink AI conducted a talent discovery process with over 7,000 creators, selecting 17+ top influencers to produce 28+ UGC content and 56+ posts (reviews, tutorials, and beauty routines) highlighting the benefits of ACUVUE contact lenses.

Strategy

1. Precision Talent Discovery: From an initial universe of 7,000+ creators, Viplink AI applied data-driven filters to map relevance, compliance, and brand-fit.

2. Rigorous Qualification Funnel: 332 influencers advanced through pre-selection, ensuring alignment with both creative vision and regulatory standards.

3. Elite Final Selection: 17+ top-tier creators were chosen to lead the campaign, combining authority, creativity, and authentic connection with beauty audiences.

4. Impactful Content Engine: More than 28+ UGC assets were produced — ranging from expert-led tutorials to real-life beauty routines — designed to spotlight the everyday benefits of ACUVUE.

5. Regulatory-Compliant Execution: Every content piece was vetted for compliance, a non-negotiable in the vision care industry.

6. Authentic Storytelling: Creator-led narratives built credibility and trust, maximizing engagement and long-term brand affinity.

Viplink AI captured exactly what we envisioned for ACUVUE: authentic, relatable content that highlighted the everyday beauty and confidence our lenses bring. The creators’ work not only educated consumers but also built genuine trust with our audience.

— Senior Marketing Manager, ACUVUE

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