Karate Combat

Building momentum for a major fight event in a niche sports market

Karate Combat needed to generate anticipation and sustained engagement around one of its most important fight events. The challenge was to cut through the broader sports entertainment noise while reaching highly engaged martial arts audiences with content that felt credible, intense, and authentic to the sport.

Results

The campaign generated 3.5M+ views through content produced by 30+ creators, delivering 23 UGC assets and publishing 46 posts.

The activation strengthened Karate Combat’s presence within sports entertainment and validated a creator-led approach for building momentum around premium live events.

3.5M+

Views

23+

UGC Delivered

30+

Creators Recruted

46+

Posts

Mission

Create a high-energy creator activation rooted in combat sports culture, capable of conveying the intensity of the event while expanding reach and visibility among core and adjacent fight audiences.

Strategy

Viplink activated a curated group of creators directly embedded in the combat sports ecosystem.

More than 30 combat sports creators were selected for their credibility, audience trust, and relevance within martial arts communities.

Creators delivered 23 high-impact UGC assets and published 46 posts, with content timed and positioned to maximize anticipation and visibility leading into the fight event.

Viplink captured the true spirit of Karate Combat. Their creator partnerships brought authentic energy to our event, engaging the fight community in a way that felt powerful, real, and deeply connected to our brand.

— Head of Marketing, Karate Combat

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