Wondershare
Driving global adoption across diverse creator segments
Wondershare needed to position its video editing tools as essential solutions across multiple global markets and creator segments, including filmmakers, vloggers, gamers, and professional post-production users, while maintaining relevance within each niche.
Results
The global, multi-campaign approach delivered strong measurable impact. The activation generated 4.8M+ views, recruited 92+ creators, delivered 37+ UGC assets, and produced 63+ posts across key international markets.
Beyond performance metrics, the campaign positioned Wondershare as a trusted creative ally, embedding its tools into the daily workflows of filmmakers, vloggers, gamers, and content creators worldwide, driving both adoption and long-term brand affinity.
4.8M+
Views
37+
UGC Delivered
92+
Creators Recruted
63+
Posts
Mission
Establish Wondershare as a trusted, go-to video editing platform by activating creators who could demonstrate real-world use cases across creative disciplines and regional markets.
Strategy
Viplink executed a multi-market, multi-niche creator strategy designed for global scale.
Creators were recruited across filmmaking, vlogging, gaming, and professional post-production verticals, with campaigns tailored to local audience behaviors in the US, Europe, and Australia.
Each activation was localized while aligned under a unified global narrative, ensuring consistent brand positioning and high contextual relevance across regions.
Viplink helped us position Wondershare as a trusted video editing solution across diverse global markets. By connecting us with creators who deeply understood the needs of filmmakers, vloggers, and content producers, they turned our tools into essential resources for creative communities worldwide.
— Global Marketing Director, Wondershare