WPT
Raising global visibility for a premier poker tournament
World Poker Tour needed to increase awareness and engagement for the WPT Summer Festival while standing out in highly competitive digital poker and gaming communities worldwide. The challenge was to build anticipation and sustained conversation leading into the event.
Results
The WPT Summer Festival delivered significant global impact, generating 11.1M+ views through content published by 90+ creators.
The activation delivered 40+ UGC assets and 77+ posts, driving sustained engagement and strengthening WPT’s visibility within the competitive poker and gaming entertainment landscape.
11.1M+
Views
40+
UGC Delivered
90+
Creators Recruted
77+
Posts
Mission
Build global excitement around the WPT Summer Festival by activating trusted poker and gaming creators capable of driving authentic engagement and community conversation at scale.
Strategy
Viplink executed a large-scale creator activation powered by its proprietary Galileo AI discovery engine.
More than 7,000 creator profiles were analyzed, resulting in 1,000 qualified candidates and the activation of 90+ poker and gaming creators with strong community trust.
Creators shared real-time tournament excitement and behind-the-scenes moments across TikTok and Instagram, amplifying anticipation and extending WPT’s presence across global digital communities.
Viplink captured the energy of the WPT Summer Festival and translated it into authentic digital storytelling. Their creator network didn’t just promote our event, it built anticipation, drove conversation, and helped us reach new engagement benchmarks across poker audiences globally.
— VP of Global Marketing, World Poker Tour