WPT
Raising the Stakes in Global Poker Engagement
Results
The WPT Summer Festival achieved global impact with 11.1M+ views, powered by 90+ creators who delivered 40+ UGC content delivered, 77+ posts across leading social platforms.
The campaign achieved strong reach within the gaming community, driving awareness for WPT Poker. Performance metrics confirmed the impact and strengthened the brand’s visibility in a competitive entertainment segment.
11.1M+
Views
40+
UGC Delivered
90+
Creators Recruted
77+
Posts
Mission
Using Galileo AI (Viplink AI's proprietary engine):
• 7,000 creator profiles scanned.
• 1,000 qualified influencers identified.
• 90+ creators recruited and activated.
• 40+ UGC content delivered and 77+ posted across TikTok and Instagram.
Strategy
Large-scale activation with a curated network of poker and gaming influencers. Each creator shared authentic tournament excitement, building anticipation and amplifying WPT’s presence in digital communities worldwide.
Viplink AI captured the energy of the WPT Summer Festival and translated it into authentic digital storytelling. Their influencer network didn’t just promote our event — they built anticipation, drove community conversation, and helped us set new records of engagement across poker audiences globally.
— VP of Global Marketing, World Poker Tour