WPT and VipLink content collaboration #WPTSummerFestival
To maximize the reach of the influencer-generated content, Viplink collaborated closely with the WPT to implement a strategic distribution plan across various social media platforms to fuel the excitement for the WPT Summer Festival. Leveraging Viplink's expertise in content collaboration and social media marketing, the partnership ensured that the engaging content created by influencers reached a wide and diverse audience of passionate poker fans. By strategically disseminating the content across multiple channels, Viplink effectively amplified the buzz and anticipation for the upcoming season, fostering heightened engagement and excitement within the poker community.
Viplink's role in the WPT Summer Festival extended beyond mere content creation. We leveraged the power of AI-powered creator matching to curate the perfect team of 1,000 influencers from our 170k-strong database. This meticulous selection, refined from over 10,000 initial profiles, ensured authentic connections with diverse poker fans. The result? 76 captivating posts, generating a staggering 11 million views (9.3 million on TikTok and 1.6 million on Instagram)!