Boosting engagement through authentic storytelling in the gaming industry.
Ubisoft faced one of its greatest challenges yet: standing out in the gaming industry through authentic storytelling. Their mission was to inspire and redefine the gaming experience for millions of players around the world.
Results
The Assassin’s Creed Shadows launch exceeded expectations: reaching 10.2M+ views, generating 80+ UGC assets, and achieving 170+ posts from 140+ creators across 25 countries.
The campaign connected with millions of players worldwide, reinforcing Ubisoft’s leadership during one of the industry’s most competitive periods. The results demonstrated the strength of the strategy and solidified the brand’s influence among leading publishers.
10.2M+
Views
80+
UGC Delivered
140+
Creators Recruted
170+
Posts
Mission
They aimed to go beyond expectations, spark global conversations, and show how Ubisoft continues to shape a new generation of gaming experiences.
Strategy
Multi-campaign partnership with Ubisoft, including: • Assassin's Creed Shadows • Ubisoft: XDefiant New Map • Ubisoft Forward June • Skull and Bones
For Assassin’s Creed Shadows, we launched a simultaneous activation with 38+ top gaming creators across 25 countries, selected by our predictive AI to ensure maximum relevance and authenticity. Each creator received early access and produced personalized content.
Viplink elevated our influencer marketing strategy. The speed of execution and precision in selecting creators allowed us to capture a cultural moment that boosted our results beyond expectations.
— VP Global Campaigns, Ubisoft
Ready to join the Influencer Marketing revolution?