Ubisoft

Global Domination Through Authentic Storytelling in the Game Industry

Ubisoft faced their BIGGEST challenge yet: dominating the game industry with authentic storytelling. Their mission was to redefine the gaming experience for millions of players around the world.

Results

The Assassin’s Creed Shadows launch shattered expectations: with 10.2M+ views, 80+ UGC assets delivered, and 170+ posts from 140+ top creators across 25 countries.

Beyond raw numbers, the campaign turned into a cultural moment that dominating gaming conversations worldwide and proving Ubisoft’s ability to outshine competitors during one of the most competitive quarters in the industry.

10.2M+

Views

80+

UGC Delivered

140+

Creators Recruted

170+

Posts

Mission

They needed to exceed expectations, dominate the global conversation, and prove that Ubisoft could redefine an entire generation of gaming.

Strategy

Multi-campaign partnership with Ubisoft, including:
• Assassin's Creed Shadows
• Ubisoft: XDefiant New Map
• Ubisoft Forward June
• Skull and Bones

For Assassin’s Creed Shadows, we executed a simultaneous activation with 38+ elite gaming creators across 25 countries, selected by our predictive AI to maximize relevance and authenticity. Each creator received early access and created personalized content.

Viplink transformed our influencer marketing strategy. The speed of execution and precision in selecting creators allowed us to capture a cultural moment that boosted our results beyond expectations.

— VP Global Campaigns, Ubisoft

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Creator Directory

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