The League

Positioning The League as the premium dating app for ambitious professionals

The League needed to strengthen its positioning as the exclusive dating app for ambitious professionals, reaching sophisticated, high-income audiences in the US while clearly differentiating itself from mainstream dating platforms.

Results

The campaign generated 790K+ views through content produced by 21 creators, delivering 9 UGC assets and publishing 18 posts.

The activation reinforced The League’s premium brand perception and validated a curated creator approach for engaging ambitious professionals in the US market.

790K+

Views

UGC Delivered

21+

Creators Recruted

18+

Posts

Mission

Reinforce The League’s premium positioning by activating creators who authentically reflected ambition, success, and exclusivity, while building trust and relevance with a high-end professional audience.

Strategy

Viplink conducted real-time talent discovery using its proprietary creator matching technology.

A curated group of 21 elite creators was selected based on personal brand, audience profile, and alignment with themes of ambition, career success, and exclusivity.

Creators delivered premium, lifestyle-driven content designed to resonate with high-achieving professionals and position The League within high-net-worth and aspirational communities.

Viplink helped us strengthen The League’s positioning as the go-to dating app for ambitious professionals. Their carefully selected creators reflected our community’s values and delivered content that felt truly premium and authentic.

— Head of Marketing, The League

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