SUPERCELL

Global launch of new Clash of Clans update

Supercell faced the challenge of revitalizing interest in Clash of Clans and attracting new players to a strategic update. They needed to generate authentic buzz and measurable conversions in record time

Results

The Clash of Clans update became a global viral moment, generating 5M+ views with content produced by just 40+ creators across 12 countries.

With 14+ UGC assets delivered and 14+ high-performing posts, the campaign activated millions of players and creators, extending Supercell’s community presence. Engagement metrics confirmed the effectiveness of the approach and reinforced the trust placed in us by one of the world’s most successful gaming companies

5M+

Views

14+

UGC Delivered

40+

Creators Recruted

14+

Posts

Mission

Supercell faced the challenge of revitalizing interest in Clash of Clans and attracting new players to a strategic update. They needed to generate authentic buzz and measurable conversions in record time

Strategy

Simultaneous activation with elite gaming creators in 12 countries, all selected by our predictive AI to maximize relevance and authenticity. Each creator received early access and created personalized content.

Viplink transformed our influencer marketing strategy. The speed of execution and precision in selecting creators allowed us to capture a cultural moment that boosted our results beyond expectations.

— Global Marketing Director, Supercell

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Creator Directory

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