SUPERCELL

Driving global engagement for a flagship game update

Supercell needed to re-energize the Clash of Clans community while attracting new players around a strategic game update. The challenge was to generate authentic engagement and measurable impact within a very short launch window, across highly competitive gaming markets.

Results

The Clash of Clans update generated 5M+ views through content produced by 40+ creators across 12 countries.

With 14+ UGC assets delivered and 14+ high-performing posts, the activation drove strong community engagement and reinforced Supercell’s ability to mobilize its global player base during a critical release period.

5M+

Views

14+

UGC Delivered

40+

Creators Recruted

14+

Posts

Mission

Reignite player interest and accelerate adoption of the new Clash of Clans update by activating trusted gaming creators capable of driving rapid, authentic engagement at global scale.

Strategy

Viplink executed a simultaneous creator activation for the Clash of Clans update across 12 countries.

More than 40 elite gaming creators were selected using predictive relevance modeling, ensuring strong alignment with competitive gaming communities and active player bases.

Each creator received early access to the update and produced personalized content tailored to their audience, enabling rapid global visibility while maintaining authenticity and consistency throughout the launch window.

Viplink transformed our creator marketing execution. The speed of delivery and precision in creator selection allowed us to capture a critical launch moment and exceed our performance expectations.

— Global Marketing Director, Supercell

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