Supercell’s partnership with Viplink AI led to a high-impact influencer-driven campaign for Clash of Clans, transforming how the game engaged with social media audiences. Instead of relying on traditional battle-heavy marketing, the campaign embraced humor and relatable storytelling, featuring top-tier TikTok and Instagram creators such as Idisobey, Benjamin Esherick, Jayo, FolksLove AK, Kwes, and Justin Lupo. This fresh approach resonated deeply with gaming audiences, driving significant interest in the game's latest update.

With Viplink AI’s proprietary Galileo AI, the platform conducted a real-time creator search, identifying over 1,000 potential partners for the campaign. From this live search, 500 eager creators were initially selected, and through a rigorous vetting process, a final team of 14 high-impact influencers was assembled. These creators delivered engaging, comedic, and highly shareable content, perfectly aligning with the campaign’s vision.

Measurable Impact:

• •170+ pieces of creator-driven content, reinforcing Wondershare’s brand authority.
• •85+ successful collaborations, with continued expansion.
• •Strategic positioning across multiple video editing niches, from pro-level editors to social media content creators.
• •A global impact, with creator activations spanning the US, Europe, and Australia.

The #ClashofClans #MasterClash campaign stands as a testament to Viplink AI’s expertise in strategic influencer marketing. By leveraging Galileo AI’s real-time search capabilities and strategic content execution, Viplink AI enabled Supercell to harness the power of social media, amplify reach, increase engagement, and solidify Clash of Clans’ dominance in the gaming space.