Viplink AI partnered with Prime Video to execute a highly targeted influencer marketing campaign for the release of The Fall, leveraging its AI-powered platform to connect the streaming service with engaged, entertainment-focused creators on TikTok and Instagram. By combining data-driven talent discovery with strategic audience alignment, Viplink AI curated a network of influencers renowned for their authentic and compelling content—making them the ideal partners to generate excitement around the film.
At the core of this campaign was Galileo AI, Viplink AI’s proprietary AI-powered search and recruitment engine, designed to analyze and match brands with the most relevant creators in real time. Galileo AI scanned over 7,000 creator profiles, identifying 1,000+ highly engaged influencers eager to collaborate. From this pool, 48 TikTok influencers and 45 Instagram creators were selected to craft compelling content that captured the suspenseful essence of The Fall, driving anticipation and engagement.

Campaign Impact:

• •5.5+ million views on TikTok and 6.1+ million views on Instagram.
• •Galileo AI-powered selection process, ensuring precise alignment with Prime Video’s audience.
• •The Fall skyrocketed to Prime Video’s most-watched list, reinforcing its position as a must-see thriller.
• •A highly effective blend of AI-driven insights and human creative expertise, maximizing campaign performance.

This collaboration underscores Viplink AI’s leadership in AI-driven influencer marketing. By integrating Galileo AI’s real-time analytics with precision talent curation, Viplink AI delivered a campaign that not only amplified The Fall’s visibility but also demonstrated the power of AI-driven creator partnerships in entertainment marketing.