The Fall campaign delivered a cultural crossover at scale, uniting die-hard gaming fans with mainstream audiences. With 11.6M+ views, 50+ UGC assets delivered, 102+ posts, and 85+ creators across 22 markets, the launch went far beyond streaming promotion.

The campaign generated millions of views across key markets, driving engagement around Prime Video’s original content while reinforcing the platform’s connection with its global audience. It became a cultural moment, blending nostalgia with cinematic spectacle and proving Prime Video’s ability to spark conversations that transcend fandoms and capture the global spotlight.