The Fall campaign delivered a cultural crossover at scale, uniting die-hard gaming fans with mainstream audiences. With 11.6M+ views, 50+ UGC assets delivered, 102+ posts, and 85+ creators across 22 markets, the launch went far beyond streaming promotion.

It became a cultural moment, blending nostalgia with cinematic spectacle and proving Prime Video’s ability to spark conversations that transcend fandoms and capture the global spotlight.