Prime Video

Launching a cultural moment during peak streaming competition

Prime Video faced the challenge of launching a highly anticipated film during the most saturated period in streaming. The objective was to unite two distinct audiences: long-time gaming fans deeply connected to the IP and a broader mainstream audience unfamiliar with its legacy, while cutting through intense platform competition.

Results

The campaign delivered a large-scale cultural crossover, uniting die-hard gaming fans with mainstream viewers. It generated 11.6M+ views, 50+ UGC assets, and 102+ posts from 85+ creators across 22 markets.

Beyond performance metrics, the activation positioned Prime Video’s original content at the center of global conversation, reinforcing the platform’s ability to turn iconic IP into culturally relevant moments that transcend fandoms and drive mass engagement.

11.6M+

Views

50+

UGC Delivered

85+

Creators Recruted

102+

Posts

Mission

Transform decades of gaming nostalgia into appointment viewing by turning a beloved franchise into a shared cultural moment that resonated across generations and entertainment audiences.

Strategy

Viplink designed a culturally driven creator strategy to bridge gaming heritage with mainstream entertainment. The activation brought together a curated mix of gaming veterans, lifestyle creators, and pop culture commentators across 22 global markets.

Creators received custom Vault-Tec survival kits alongside exclusive behind-the-scenes access, enabling authentic storytelling rooted in the franchise’s legacy while remaining accessible to new audiences.

Each activation was localized to reflect regional culture while maintaining a cohesive global narrative, positioning The Fall as more than a film release, but as a cross-cultural entertainment event.

Viplink cracked the code on authentic fandom marketing. Their deep understanding of gaming culture and precise creator matching helped us honor the source material while expanding far beyond our core audience.

— Head of Genre Marketing, Prime Video

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