Busuu

Scaling global impact during the most competitive education period

Busuu needed to stand out in a highly competitive language learning market during the back-to-school season. Success required not a single activation, but multiple coordinated campaigns across languages, cultures, and regions, all executed in parallel without losing brand consistency.

Results

The back-to-school activation delivered large-scale global impact, reaching 30M+ views, delivering 129+ UGC assets, and publishing 272+ posts from 72+ creators across multiple regions.

Beyond performance metrics, the campaign expanded Busuu’s reach into new learner segments, strengthened brand awareness, and reinforced its position as a trusted global language learning platform.

30M+

Views

129+

UGC Delivered

72+

Creators Recruted

272+

Posts

Mission

Reduce language learning barriers by transforming anxiety into confidence, and demonstrate that authentic human connection can drive stronger engagement and adoption than purely algorithmic education approaches.

Strategy

Viplink executed a multi-campaign strategy with localized activations running in parallel across 28 countries and 18 languages.

More than 350 polyglot and language-focused creators were activated to share real learning journeys, cultural exchange stories, and conversation-driven content tailored to each market.

Each campaign was adapted to local context and creator style while maintaining a unified global narrative, ensuring authentic resonance without compromising brand consistency at scale.

Viplink understood our vision of making language learning human again. Their creators became genuine language ambassadors who made fluency feel achievable for millions of learners worldwide.

— Global Growth Director, Busuu

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