Busuu

Global Language Revolution During Back-to-School Season

Busuu needed to dominate the crowded language learning market during the year’s most competitive education quarter — requiring not just one, but multiple coordinated campaigns across languages, cultures, and regions.

Results

The campaign ignited a true Global Language Revolution during the back-to-school season. With over 30M+ views, 129+ UGC content delivered, 272+ posts and 72+ creators activated across multiple regions, Viplink AI and Busuu proved that authentic storytelling can outperform algorithms.

The campaign reached new learners across multiple markets, boosting awareness of Busuu’s platform. Engagement results validated the strategy and reinforced the brand’s position as a trusted global language-learning solution.

30M+

Views

129+

UGC Delivered

72+

Creators Recruted

272+

Posts

Mission

The mission: Transform language anxiety into learning confidence and prove that authentic human connection beats algorithmic education every single time.

Strategy

A multi-campaign approach — localized activations across 18 languages and 28 countries, executed in parallel. Each campaign was tailored to cultural context and creator style, ensuring authentic resonance while maintaining global brand consistency. Over 350 polyglot creators shared learning journeys, personal stories, and conversation-driven content.

Viplink understood our vision of making language learning human again. Their creators became genuine language ambassadors who made fluency feel achievable for millions of learners worldwide.

— Global Growth Director, Busuu

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